Game news Xbox: A former leader looks back on the Console Wars against PlayStation and makes revelations!
The console war, here is a phrase that will speak to JV forumers, but also to long-time players. Atari against Mattel, Nintendo against SEGA, Sony against Xbox, these oppositions have made video game history, polarizing players, defending their console and their favorite games. But was it organized?
Once the video game crack of 1983 was absorbed into a fledgling industry, they weren’t more than a few to be able to offer large-scale consoles and strong licenses. There was SEGA versus Nintendo, Sonic versus Mario, and then PlayStation got in on the action. crushing everything in its path, Sony’s console created a new paradigm, into which Microsoft then entered with his Xbox. Dismissed from the game after the Dreamcast, SEGA let Nintendo, Sony and Microsoft compete. After the relative commercial failure of the GameCube, Nintendo abandons its technical ambitions to focus on innovative experiences: the Wii, the WiiU, the Switch.
The PS3 / 360 duel: a long-term battle
After an initial skirmish during the Xbox/PS2 generation, which saw Sony’s console become the best-selling machine to date, we stacked up with the PS3 and the Xbox 360. When it was released, the PS3, which was too expensive, struggled to enter homes. Microsoft takes advantage of this and powers the Xbox 360which will meet with great success despite the famous and terrible problem of Red Ring of Death. The PS3 will gradually catch up to end its existence very slightly ahead of its competitor.
During this whole period, the players defended their machine, boasting on the one hand free online, on the other the blu-ray player, while some opposed the catalog of games. The heated discussions have become commonplace, but, if they still exist today, Console War tends to fade. But in the minds of the general public, the Console Wars is fueled by hordes of fansnot always very objective.
A duel created and maintained by the manufacturers?
And if this opposition had been maintained by the builders themselves? According peter moorethe former boss of the Xbox branch of Microsoft, yes ! At the helm of the brand from 2003 to 2007, he participated in the launch of the Xbox 360, the objective of which was no longer to attempt entry into the market, but to establish itself there. In the Front Office Sports podcast, Peter Moore claimed that this idea of ”war” between the Xbox 360 and the PS3 was hiswith the objective of stimulating the market:
We encouraged the console war. Not to create division, but to stimulate each other. When I say each other, I mean Microsoft and Sony. If Microsoft hadn’t continued this momentum after the Red Ring of Death story, the gaming world would be dimmer and we wouldn’t have the competition we have today.
In other words, the console war has been maintained in order to make this dramatic Red Ring of Death forget, and to continue in a commercially aggressive way installing the Xbox brand. The idea was therefore not to create a real opposition between the communities, but to praise the merits of the product in order to broaden the customer base. The former Xbox boss had even tattooed the names of games to be announced at an E3 to score.
The backlash took place at E3 2013 when Xbox One and PS4 retail prices are announced, when Sony had parodied the game loan, after Don Mattrick had unfortunate remarks about the connection to the Internet. Today, communication still serves this objective of attracting customers, but passes more by the proposal of varied and accessible services than by a frontal opposition between the excluded and the consoles. The development of cross-play, cross-platform, the development of services and multi-platforms are increasingly blurring the boundary between the major manufacturers, and reduce the phenomenon.
Of course, there are still enthusiasts who defend body and soul their favorite brand, but the industry plays much less directly on it with more complementary actors. As a reminder, Peter Moore, after leaving Microsoft, is became president of EA Sport before taking the reins of Liverpool FC then Unitywhere he still works today.