Campofrío and the parody of Tamara Falcó

The world collapses, lives in uncertainty. And with this, Juan Gómez Jurado builds a word that perfectly defines the times we live in: collapse. These obligatory goodness dates arrive and Campofrío launches its Christmas advertisement. That it is not an advertisement, but a short film that leaves you glued to the screen, calls for tears, and makes you smile. The Legacy we leave behind, that is the theme. And the inheritance is rather fucked up, gloomy, pessimistic. Le Herencia is the title of this ad-river.

It is directed by Daniel Sánchez Arévalo, and delicately led by Antonio de la Torre and Carlos Arenes. It is a cold center, where officials of yesteryear take note of the last wills of exquisite testamentaries. The last ones because the commercial begins with the image of the global newspaperan imaginary newspaper and its rgan title: Apocalyptic Threat.

What kind of legacy would we leave?” Antonio de la Torre wonders. And before Areces he himself leaves… “uncertainty… to cascoporro”. Mónica Carrillo arrives with her collection of “horrifying news” as a legacy. Pessimistic pessimist is Maribel Verdú, who leaves her sisters bad star (not the good one) and bad timesthat the Belle no longer has a place in this world.

Wink from Campofrío to the self-employed, who deposit before a notary, in limited partnership and all together, their lack of motivation to move forward -with life in general, they need to say- because the numbers do not come out.

Then she appears. In a ministerial room, with an infinite table and full of disbelieving freelancers, Tamara Falcó appears, the most in from Spain. “Excuse me! And what about those of us who want to leave behind our lack of faith?” she says, an incombustible Catholic. But she is clear, parodying herself: “In the couple, do not get me wrong.”

Nothing like laughing at yourself and your misadventures to be happy in life, Falcó must think.

Another of the guest stars is Iker Casillas. Goalkeeper for Real Madrid and the retired national team, he waits sitting on a bench to make a will… until he reflects and decides to leave that ministry where the bad feelings that surround us are kept in files. “Well, I’m not going to leave them anything, they’ll spend it later. What a bunch of items! Come on, good luck,” and he leaves without looking back.

Pantomime Full leaves a rickety mood, which is not in the oven for jokes. Although yes to eat some good Campofrío products, “essential goods” that Edu Soto bequeaths.

Thus, between pessimism, despondency and defeat, this Christmas short film passes, which in the end turns to the path of good. It is the young actress Luna Fulgencio who makes the adults stand firm, those who ask that the children not be flattened at school, who put the babies to swim when they are 6 months old… “for what? to the pool? What’s wrong with you? That uncertainty has you like a fawn in front of a truck?”

And they, the defeated, collapsed and pessimistic look at her. Until Luna gives them the solution: “Look, do you know what inheritance will make us really rich? That thing you had when you brought us into the world.”


Campofrío and the parody of Tamara Falcó-