The cocommunicator and publicist Juan José Fonseca, known on social media as @DigameJuanjo, joined Teletica’s efforts to cover the 2022 Qatar World Cup.
“For content creators, the World Cup is an incredible opportunity because now there are Ticos from Qatar making very cool content and also people who couldn’t go, but from Costa Rica we make content to support La Sele,” said Fonseca, 36. years, to Teletica.com.
The Costa Rican communicator has, only in TikTok, 316.5 thousand followers and 8.7 million ‘likes’; on Instagram there are 71.3 thousand followers and on Facebook it accumulates 390.4 thousand followers and more than 354 thousand likes.
Its forte is the content of healthy humor about Costa Rican traditions and customs. Fonseca still remembers his first experience creating a video, 17 years ago.
“It was like in 2006, the father of some neighbors worked in audiovisuals for the Judicial Investigation Agency (OIJ) and had a digital camera and he lent it to us, and so we decided to make a video for YouTube that year. It was curious because we got a lot of videos from other countries, but not from Costa Rica. We were one of the first Ticos to upload content to YouTube. On that occasion, we made a parody of a song by Vico C. We edited it on Movie Maker, it was all homemade.
“It was very cool because we were restless, we liked the audiovisual world and comedy, so, at that moment, we jumped into the water and it was the first time to make content on digital platforms,” he said.
Then, in 2013, together with a group of friends, he created the YouTube channel “Chonete TV”, in which he presented scripts with his emblematic character, “El amigo cosi”, and made different sketches about what Costa Ricans are like. But the process of writing the script, filming, editing and so on took a lot of time, so he tried to keep the project afloat for a few more years until he left.
“Almost five years went by in which I didn’t make content again and that’s where the pandemic came in. TikTok started and people said to me: ‘Why don’t you start making videos?’ And at first I didn’t do it because I didn’t understand the platform, I thought I had to go out doing choreographies or videos of lip sync. A few months passed and I said: ‘No, no, I have to try it’ and I had made a video concept from eight years ago, which was ‘Tico who respects himself…’ and I said ‘I’m going to make a video like this’.
“The video did very well and I started to make more and more content, until I found what I like, which is Tico content, family friendlyand everyday things. In September, I completed two years of making content on TikTok and now I also do on Facebook and Instagram, in reel. I have been very happy because I have evolved, now I have characters, styles and, when there is a La Sele match, I do special ones. For me it’s therapy, to entertain myself and leave something positive for people,” Fonseca said.
The content creator ensures that producing funny videos for social networks works as a therapy for the anxiety disorder he suffers from. In addition, he is excited to think that there are people who wait for his recordings to laugh.
“When I post a video and see that people liked it, for me it’s a therapy against anxiety, and it’s not only useful for me, but also for other people to entertain themselves,” he said.
the neighbor of Together with Teletica, Montes de Oca will present a series of videos about the great party that takes place during the World Cup in Qatar.
For more details, you can watch the attached video.