The Supreme Court is about to hear a lawsuit for a dog toy — NEWS World News – Titulares.ar

Several iconic brands have rallied behind the maker of Jack Daniel’s whiskey in the trademark dispute.

The US Supreme Court is expected to decide Monday whether to hear the Jack Daniel’s whiskey brand’s trademark infringement case against dog toy maker VIP Products, whose ‘Bad Spaniels’ parody squeaky toy mimics both the shape and design of the distillery’s iconic bottle. .


Dog toy version of the bottle replaces Jack Daniel’s “Old Mark No.7” Y Tennessee Sour Mash Whiskey with “Old Number 2 On Your Tennessee Carpet” further stretching the fecal pun by substituting “43% poop by vol.” Y “100% smelly” for 40% alcohol whiskey and labeling of 100 proof.

The whiskey maker’s parent company, Brown-Forman Corp., urged the higher court to consider the case, insisting that a lower court’s ruling in favor of VIP provides “almost total protection” to parodies that infringe trademarks. The offensive toy “confuses consumers by taking advantage of Jack Daniel’s hard-earned goodwill,” and such confusion could be “broad and dangerous consequences” wrote Brown-Forman’s lead attorney, Lisa Blatt.

If a dog toy company can imitate the identification markers on Jack Daniel’s packaging, “Other fun offenders may do the same with marijuana-infused juice boxes or candy,” Blatt argued, alluding to several cases in which children accidentally consumed cannabis edibles that had been packaged to resemble popular candy brands.

VIP’s lawyers disagreed, commenting: “It’s ironic that America’s leading whiskey distiller lacks a sense of humor and doesn’t recognize when he, and everyone else, has had enough.” The beverage company has simply “war” against the manufacturer of dog toys for “have the temerity to produce a parody full of puns” from its container, they argued.

VIP has been selling the Bad Spaniels squeaky toy since 2014. Although Jack Daniel’s took them to court and initially won, the decision was reversed in VIP’s favor on appeal, and the company’s first attempt to have the Court rejected Supreme will take the case. .

Several other popular brands, including Campbell Soup and Levi Strauss jeans, are backing the distillery in its effort to convince the Supreme Court of the importance of the case this time. There’s precedent: A court in 2008 barred VIP from selling its Budweiser knockoff ButtWiper, but in 2007, a federal appeals court sided with another dog toy maker, Haute Diggity Dog, upholding its right to sell “Chewy Vuitton” chew bag toys against the owner of the Louis Vuitton trademark.

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Source: NEWS.com
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The Supreme Court is about to hear a lawsuit for a dog toy — NEWS World News – Titulares.ar