Void in the electoral initiative of AMLO, in terms of communication and social networks

In the Chamber of Deputies, media specialists, journalists, communicators and members of the Chamber of the Radio and Television Industry (CIRT) exchanged points of view on the electoral reform proposed by the President of the Republic and how it addresses the issue of communication in the media and social networks.

Those attending the Open Parliament Forum 6 in the matter, they noted that the changes promoted by the Federal Executive, in the particular issue of communication, are not comprehensive and they do not refer at any time to the use of social networks, media and digital platforms to disseminate information during election season.

The Prime Minister’s project touches minimal aspects of the dissemination of propaganda in the mediasuch as the reduction of time for campaign parties, and the allocation of spaces to disseminate internal processes of political parties.

Nevertheless, maintains a vacuum on the matter and does not foresee adjustments to the current political communication modelthey added.

Gaps in AMLO’s electoral reform

Gabriel Sosa Silver, media expert, journalist and current defender of Canal 22 audiences; as well as Jose Antonio Garcia Herrerapresident of the Board of Directors of the Chamber of the Radio and Television Industry (CIRT), agreed that a electoral reform is necessary.

This, in order to fill the legal vacuum that exists in terms of political communication and in election season.

However, the presidential proposal does not include these issues eitherthey underlined.

“It practically does not address the issue of the media, there is an important gap in the proposal”, endorsed Sosa Plata.

What is being proposed to amend the Constitution is reduce time on radio and television for electoral propaganda, from 48 to 30 minutes daily broadcast.

It also argues that the 90 percent of authorized media minutes will be for partisan propagandaand 10 percent for the “new” electoral authority that is intended to be created.

During the pre-campaign periodeach of the political parties will have one minute for every hour of broadcast on radio and television, for diffusion of internal processes. “That’s pretty much it,” she noted.

The specialist admitted that there “overregulation” for radio and television on electoral issuesdue to the abuses and practices that were incurred, of buying advertising, even making propaganda disguised as information.

media literacy

Regarding communication on social networks and internet platforms, associated with electoral processes, Sosa Plata ruled in favor of promote a culture of “media literacy”, so that citizens and the electoral authority can identify what is paid and disguised political propaganda, from real information.

He stated that towards the 2024 elections, with the current regulation and with the different proposed reforms, Little can be done in terms of propaganda on social networks and the Internet.

Limit to financing in social networks

He spoke in favor of imposing limits on financing in socio-digital networks, because The millionaire injection of resources for partisan political purposes already exists and can be multipliedthrough those spaces.

The electoral authority has monitored, measured and identified that the publications of “influencers” on networks, they can affect the results of an election, he warned.

Eliminate overregulation in radio and television: CIRT

In his speeches, García Herrera, on behalf of the radio and television industry, declared himself in favor of a substantive reform in political communicationmedia and platforms and social networks, which for the moment are not subject to any rules.

“And I am deeply convinced that there should be a reform in political communication. We have been the most affected because as a means of communication, radio and television are the most overregulated in this country. I am not talking, for example, about OTTs, about restricted television and audio, about streaming, about social networks that are not regulated”, he stressed.

Overregulation ends in censorship

He noted that the Excessive regulation of the mass media in electoral matters, sometimes ends up becoming censorship.

Another element that he asked to submit to review, he pointed out, is the saturation of mandatory spots to broadcast on radio and televisionwhose content is not positive but negative and drives away audiences and voters.

The parties’ messages, centered on attacks against the opposition, are similar to “a horror novel”compared.

Eliminate the electoral ban

He also indicated that the CIRT pronounces itself in favor of eliminating the electoral banin order to respect the right to inform the population.

In election season, he pointed out, messages from government authoritiesincluding those of the President of the Republic, are excessively and unnecessarily restricted.

This, while the The media are immersed in sanction processes by the electoral authoritiesdue to the transmission of relevant information and should be public at all times, such as the “morning” conferences at the National Palace, he said.

He warned that the existence of the electoral ban, favors the proliferation of false newsespecially on social networks.

asked “equal floor” for conventional and digital mediain the law, bearing in mind that radio and television are going through a critical moment and the sources of financing through government propaganda have practically been closed.

In his participation, the electoral advisor in Yucatan, Roberto Ruz Sahrurunderlined the importance of including in the electoral reform, in case it advances, the promotional activity of parties and candidates, influencers and other political actorspublic and social, on internet networks and platforms.

It is necessary to integrate the regulations penalties for promoting misinformation with fake newsand be careful not to penalize parodies or satires or memes, spread massively and sometimes in a “viral” way, by citizens who use the Internet.

It’s essential identify who emits and replicates this type of messagesand who spread black and previously planned campaigns, as well as unauthorized promotion of parties and candidates, through companies and organized groups of people seeking to create fake news or propaganda in violation of the law, he said.

Powers to assess cases such as the “influencers” in favor of the PVEM

He considered that the electoral authority at the federal and local levels should have more powers to sanction violations of the law with publications on internet platforms that, due to the legal vacuum, have divided interpretations in the National Electoral Institute (INE) and by the Electoral Court of the Judicial Power of the Federation (TEPJF).

As an example, he referred to the cases of the wife of the governor of Nuevo León, Mariana Rodriguez, whose name is officially registered as a trademark; and that of the “influencers” sanctioned for making pronouncements and coordinated publications on different networks, in favor of the Green Ecologist Party (PVEM).

The electoral adviser indicated that in the body of which he is a part, a “digital civic pact”, through which Voters are called to inform themselves about the use of social networks in electoral season and to keep in mind that campaigns on the internet can have an effect on the elections.

Satire and informative parody of electoral type

Panelist also participated in the forum Alfonso “Poncho” Gonzalezdirector of the informative satire and parody platform “ElDeforma”.

The guest noted the importance of determining in the law, how internet activity associated with electoral issues can be identified and regulatedto avoid violations of the law, and at the same time, not to incur violations of the right to information and freedom of expression.

He pointed out that the electoral norm requires clarificationsbecause it is cheaper for offenders during the election season to pay the fines than to comply with the law.

This, coupled with the fact that those who manage platforms like the one they are in charge of, constantly receive proposals and requests from political actors, to disseminate information in their favor, with a payment involved.

Void in the electoral initiative of AMLO, in terms of communication and social networks