Behind the scenes of the deal between Twitch and TV

The debate between the two rounds organized by France Télévisions and TF1 could be commented on Twitch. PHILIPPE LOPEZ / AFP

The PAF and the French streamers have spent several years fighting each other. They are now looking to work together.

For years, Twitch and French television got along like cat and dog. Streamers and their audiences have regularly criticized the medium “old people“, while the PAF did not really take its rival seriously. But, for the first time, these two information players agreed to collaborate on the occasion of the debate between the two rounds organized by TF1 and France Télévisions. Four streamers have bought the right to rebroadcast the program. After having paid 1500 euros, HygoDécrypte, Samuel Étienne, Sardoche and Jean Massiet commented on the sequence of almost three hours. Around 250,000 people followed the exchange on their channels.

The first step towards a reconciliation came from the streamers. “HugoDécrypte arrived first, he asked us if he could stream the debate, under what conditions, the others arrived by snowball effect“, explains Marie Dupriez, head of TV production at the TF1 group. “We also had smaller accounts but they couldn’t afford to pay [des droits]“. On occasion, a new line in the price list has been added, placing Twitch and Youtube channels on the same level as internet media such as Brut and Kombini.

The presidential election, an accelerator

This change in logic between the rivals is not the result of chance. An event prompted them to change their logic: the debate between Éric Zemmour and Jean-Luc Mélenchon broadcast by BFMTV. That evening, several videographers took over the news channel’s video streams without asking for the slightest agreement. A hack sanctioned by Twitch which suspended offenders at the request of the rightful claimant. “For a long time streamers have taken over TV programs without asking the question of rights. This is what they call “react” streams.. The problem is that the producers and the channels of these programs are beginning to realize this.summarizes a good connoisseur of the environment.

Rather than take the risk of seeing their accounts – and therefore their income – disappear, streamers today prefer to checkout. “I find it a bit shameful to have to pay“Annoys however Andréas Honnet, better known under the pseudonym Sardoche. “For me it was something democratic the debates, I learned [ma leçon] by broadcasting the Mélenchon – Zemmour debate and taking a two-day ban“. He adds that the amount to be paid is quite high, which risks preventing small creators from participating or from doing so legally.

Asked about this problem and potential financial assistance, Twitch declined to comment. “Efforts to obtain presidential debate rights were made by streamers directly and are not a coordinated or endorsed effort by Twitch.“, soberly indicates the subsidiary of Amazon.

Samuel Etienne effect

One person helped smooth relations between the two camps: Samuel Étienne. The charismatic presenter of “Questions for a championand journalist from France Télévisions has been a popular streamer for several months. His caps make him the perfect bridge between the two environments. During his showThe morning is yourshe explains with pedagogy the interest represented by the media, the written press but also television.

His activity is viewed favorably by his employer. The public service itself is very interested in the live video service. “During the campaign we have already transformed the essay, after the broadcast8:22 p.m.» at the JT, we continued on Twitch. We have the ability to extend the TV audience to engagement media such as Twitch“, welcomes Laurent Guimier, the director of information for France Télévisions.

Behind the scenes of the deal between Twitch and TV