“District Z”: TF1 cancels Arthur’s program presented by Denis Brogniart for lack of audience

The ax finally fell. As TF1 announced today, “District Z Reloaded”, season 2 of entertainment with zombies produced by Arthur and presented by Denis Brogniart, will no longer be broadcast from this Saturday, December 25. The last two issues scheduled for January 1 and 8 are also deprogrammed.

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From this Saturday, the first channel will broadcast a blooper presented by Karine Ferri and Christophe Beaugrand. The following week, on the first day of the year 2022, TF1 will offer prime time “Charlie and the Chocolate Factory” by Tim Burton with Johnny Depp. Finally, on Saturday January 8, “District Z” will be replaced by the entertainment “2001-2021: 20 years of cult shows”. The TF1 group would like to point out that “District Z Reloaded” will be rescheduled later, without specifying either the box or the broadcast channel.

This decision is not really a surprise given the scores signed by the first two issues of season 2 of the adventure game already broadcast. For its launch on Saturday December 4, the first issue, split favorably into two parts, had thus brought together 2.03 million curious people in P1, or 10.4% of the public, for a market share of 22.3% on women. purchasing managers under the age of fifty (FRDA-50), leader on this target.

Last Saturday evening, 1.57 million players were still there, or 7.8% of the public. It was one of the worst scores for TF1 in prime time. However, the program was still the leader in the main commercial target with a market share of 17.3%.

One of Arthur’s most ambitious adventures as a producer

It is therefore the end of one of Arthur’s most ambitious adventures as a producer. Imagining a program worthy of American blockbusters, the host of “Friday, everything is permitted” personally carried this major project for more than three years with TF1. More accustomed in recent years to proven international entertainment formats than to more risky original French creations, TF1 had finally agreed to take the plunge in winter 2020.

In 2020, season 1 of “District Z” had a good audience record, however, it was a sham. Favored by intense promotion of the program, its excellent start, on December 11 of last year, had in fact enabled it to compensate for the continuous and clear drop in its audiences over the following issues. Arthur’s production had thus reached the overall audience targets set by the channel, convincing it to embark on a second season. A risky gamble that ultimately did not pay off.

Am up and running, who’s coming with me to try the next big adventure? One thing is certain, when we produced ‘District Z’, we can produce everything“wrote Arthur on Instagram last Sunday, obviously determined not to be defeated by this setback.

“District Z”: TF1 cancels Arthur’s program presented by Denis Brogniart for lack of audience