Gucci’s tribute to director Stanley Kubrick deciphered

For the campaign for his Exquisite collection, Alessandro Michele, artistic director of Gucci, incorporates his new creations – notably pieces from his collaboration with Adidas – into emblematic films by American director Stanley Kubrick. Decryption of his images more real than life, as intriguing as disturbing.

  • Gucci costume by Alessandro Michele in the film “2001: A Space Odyssey” by Stanley Kubrick

    Gucci costume by Alessandro Michele in the film “2001: A Space Odyssey” by Stanley Kubrick

  • Gucci dress by Alessandro Michele in the film “2001: A Space Odyssey” by Stanley Kubrick

    Gucci dress by Alessandro Michele in the film “2001: A Space Odyssey” by Stanley Kubrick
    Gucci dress by Alessandro Michele in the film “2001: A Space Odyssey” by Stanley Kubrick

  • Look Gucci by Alessandro Michele in the film “A Clockwork Orange” by Stanley Kubrick

    Look Gucci by Alessandro Michele in the film “A Clockwork Orange” by Stanley Kubrick
    Look Gucci by Alessandro Michele in the film “A Clockwork Orange” by Stanley Kubrick

  • Adidas x Gucci costumes by Alessandro Michele in the film “A Clockwork Orange” by Stanley Kubrick

    Adidas x Gucci costumes by Alessandro Michele in the film “A Clockwork Orange” by Stanley Kubrick
    Adidas x Gucci costumes by Alessandro Michele in the film “A Clockwork Orange” by Stanley Kubrick

  • Gucci coats and shoes by Alessandro Michele in the film “A Clockwork Orange” by Stanley Kubrick

    Gucci coats and shoes by Alessandro Michele in the film “A Clockwork Orange” by Stanley Kubrick
    Gucci coats and shoes by Alessandro Michele in the film “A Clockwork Orange” by Stanley Kubrick

  • Look Gucci and Attache Gucci bag by Alessandro Michele in the film “Shining” by Stanley Kubrick

    Look Gucci and Attache Gucci bag by Alessandro Michele in the film “Shining” by Stanley Kubrick
    Look Gucci and Attache Gucci bag by Alessandro Michele in the film “Shining” by Stanley Kubrick

  • Adidas x Gucci set by Alessandro Michele in the film “Shining” by Stanley Kubrick

    Adidas x Gucci set by Alessandro Michele in the film “Shining” by Stanley Kubrick
    Adidas x Gucci set by Alessandro Michele in the film “Shining” by Stanley Kubrick

  • Adidas x Gucci dress by Alessandro Michele in the film “Shining” by Stanley Kubrick

    Adidas x Gucci dress by Alessandro Michele in the film “Shining” by Stanley Kubrick
    Adidas x Gucci dress by Alessandro Michele in the film “Shining” by Stanley Kubrick

  • Gucci coat and jewelry by Alessandro Michele in the film “Eyes Wide Shut” by Stanley Kubrick

    Gucci coat and jewelry by Alessandro Michele in the film “Eyes Wide Shut” by Stanley Kubrick
    Gucci coat and jewelry by Alessandro Michele in the film “Eyes Wide Shut” by Stanley Kubrick

  • Adidas x Gucci suits and bag by Alessandro Michele in the film “Shining” by Stanley Kubrick

    Adidas x Gucci suits and bag by Alessandro Michele in the film “Shining” by Stanley Kubrick
    Adidas x Gucci suits and bag by Alessandro Michele in the film “Shining” by Stanley Kubrick

Gucci’s Exquisite campaign by Alessandro Michele. Photos by Mert & Marcus


Like the great masters of the 7th art, Alessandro Michele, in his collections for Gucci, blurs the boundaries between fiction and reality. Season after season the silhouettes he imagines intertwine post-modern references and borrowings from the history of art and deploy a universe populated by singular characters, baroque and whimsical, but terribly anchored in our contemporary world. “When I was young, I didn’t want to be a fashion designer, but a costume designer. I am still often asked if I am one or the other and I am still unable to answer. It is this ambiguity that fascinates me. My work is based on the idea of ​​never closing a door”confided Alessandro Michele to Numéro in 2021.

After directing a series with Gus Van Sant in 2020 featuring Gucci muses like pop stars Billie Eilish and Harry Styles, and celebrating the golden age of Hollywood in a flamboyant show in Los Angeles in 2021, the bubbling artistic director once again proves his passion for cinema with the campaign for the Exquisite collection, unveiled in February. Exploring the phantasmagoric power of fashion and the wonder of metamorphosis, this show took place in a decor made up of mirrors, playing on the notion of image (which we project and which is reflected), while the collection, thought as a variation around the costume – whether formal, streetwear or extravagant –, also included a collaboration with the Adidas label.

Today, Alessandro Michele explores the hybrid aesthetic of his Exquisite collection through a disturbing campaign where his designs come to life in iconic films by American director Stanley Kubrick. “This philosophical director who, better than anyone, has been able to bring out the magic of this inextricable knot by which cinema restores life and magnifies it. His experimental approach defies any possible categorization. More precisely, each of his films assimilates the multiplicity of souls: dystopia meets parody, drama becomes comedy, horror resembles a treatise on psycho-philosophy, and the feeling of truth slides towards the strange. Kubrick was above all a real sculptor of genres: the “hybrid” director, ahead of his time. Her ability to build stories that go beyond meaning, push boundaries and revolutionize genres has always inspired me deeply.” comments the creator in a press release.

Adidas x Gucci dress by Alessandro Michele in the film “Shining” by Stanley Kubrick
Adidas x Gucci dress by Alessandro Michele in the film “Shining” by Stanley Kubrick

Adidas x Gucci dress by Alessandro Michele in the film “Shining” by Stanley Kubrick

Diving into the horror of “Shining” (1980)

The Overlook Hotel, an iconic place of shining (1980) and theater of the progressive plunge into the madness of the writer in search of inspiration Jack Torrance – played by the brilliant Jack Nicholson –, becomes a setting in which the Gucci silhouettes wander, subtly mingling with the plot. The red three-stripe bodycon dress, a reinterpretation of an Adidas model worn by Madonna in New York in the 90s, echoes the lines of the mint green bathroom in the style seventies. Who has forgotten this mythical scene where little Danny wanders on his tricycle through the hotel, until he comes face to face with two twin girls in sky blue dresses. Here, in the dark red and orange geometric carpeted hallways, a figure in a tan suit printed with Gucci buckles and lace-up ankle boots adorned with emerald Adidas stripes pushes the child’s tricycle. In another shot, a woman, wearing a purple beret with bands, oversized golden geometric earrings and a Gucci Attache bag in her hand, is leaning against the floral wallpaper next to the two twins, in a disturbing setting.

Gucci coat and jewelry by Alessandro Michele in the film “Eyes Wide Shut” by Stanley Kubrick
Gucci coat and jewelry by Alessandro Michele in the film “Eyes Wide Shut” by Stanley Kubrick

Gucci coat and jewelry by Alessandro Michele in the film “Eyes Wide Shut” by Stanley Kubrick

Mystery and opulence with “Eyes Wide Shut” (1999)

Around silhouettes dressed in black capes and wearing red, white, black and gold Venetian masks, a woman with blond hair stares at us with an incandescent gaze. Dressed in camel fur and an overlay of pearl necklaces dressing her subtly unveiled neckline, she blazes in the middle of the darkness of a scene that seems to evoke a ritual. We imagine him as an alter ego of Australian actress Nicole Kidman in the enigmatic Eyes Wide Shut (1999) by Stanley Kubrick, where she plays the famous Tom Cruise, her husband at the time. This mystical fable where dream and reality mingle to the point of suffocation here inspires the artistic director of Gucci, Alessandro Michele, who offers a silhouette with exacerbated glamor contrasting with the cold beauty of the model.

Gucci wool jacket and beret by Alessandro Michele in the film “A Clockwork Orange” by Stanley Kubrick
Gucci wool jacket and beret by Alessandro Michele in the film “A Clockwork Orange” by Stanley Kubrick

Gucci wool jacket and beret by Alessandro Michele in the film “A Clockwork Orange” by Stanley Kubrick

Pure madness in “A Clockwork Orange” (1972)

Arguably Stanley Kubrick’s most controversial film, Clockwork Orange provoked, when it was released in 1972, a wave of indignation. As shocking as it is fascinating, the feature film adapted from a novel by Anthony Burgess published ten years earlier depicts the scandalous and the horror of violence through the character of Alex, a psychopath who must recover from his addictions thanks to a treatment consisting of forcing him to watch unbearable images on a loop. Combining gangster film, moral fable and acerbic criticism of the society of the early 70s, the film remains in the annals for its harshness – it is directly prohibited for those under 18 and censored in certain English cinemas – but also for its style. . In fact, the filmmaker, master in the art of setting the scene, draws for each film a universe such as we have never seen elsewhere. This has earned him, moreover, to leave an indelible imprint on popular culture which will even give birth to a type of architecture or design “à la Kubrick”. Essential element of the film, the style of the main character, chic and androgynous, which would even have inspired the singer David Bowie during the creation of his alter egos. It is therefore quite natural that Alessandro Michele drew on the scenes where Alex reaches the climax of dementia, wide-eyed but still dressed to the nines, in a white velvet suit jacket, suspenders and bowler hat, when he embarks his comrades for a one-way trip to the depths of madness…

Gucci dress by Alessandro Michele in the film “2001: A Space Odyssey” by Stanley Kubrick
Gucci dress by Alessandro Michele in the film “2001: A Space Odyssey” by Stanley Kubrick

Gucci dress by Alessandro Michele in the film “2001: A Space Odyssey” by Stanley Kubrick

A metaphysical journey with “2001, a Space Odyssey”

In the sublime and metaphysical science fiction film 2001, a space odysseyone of Stanley Kubrick’s masterpieces, astronauts embark on a journey to Jupiter aboard the spacecraft Discovery One, following the signal emitted by a monolith that was discovered on the Moon. In the final act of the feature film, we follow the adventures of astronaut David Bowman “beyond infinity”. The artistic director of the house of Gucci, Alessandro Michele reinvents this mythical scene by juxtaposing a female figure in a green evening dress adorned with tulle and the white, cold and futuristic frame of the cult film. The journey to infinity then becomes a journey to the end of the night. Alessandro Michele confides in a press release about this poetic encounter: “And this splendid evening dress adorned with light tulle ruches ignites the sanitized and dystopian setting of 2001, a space odyssey. This role-playing game intertwines historical plans, references and experiences. The past bursts into the present. Everything can change. Like in that famous scene from Kubrick’s masterpiece, where the bone becomes a vessel. As in life.

Gucci’s Exquisite campaign video, in which Alessandro Michele stages his creations in films by Stanley Kubrick.

Gucci’s tribute to director Stanley Kubrick deciphered