These influences served better in 2021

Early Wednesday morning the tax lists for 2021 were released, and once again Salmar’s heir Gustav Witzøe tops the list of Norway’s richest.

DN also pulled a list from a selection of influencers, and at the top of the list is Jørgine Massa Vasstrand (33), otherwise known as “Funkygine”. She is listed as having a calculated income in 2021 of NOK 7.8 million, almost double the previous year.

The Ålesund blogger first became known as a ‘training guru’, and in recent years has also featured extensively on television, including twice on the reality show ‘Skal vi dance “. In 2021, she had a net worth of NOK 1.5 million.

Blogger, author and entrepreneur

Sofie Steen Isachsen (28), better known as Sophie Elise, comes second with a calculated income of NOK 7.2 million.

Harstadværingen first rose to prominence as a pink blogger, but in recent years she has also published a book, launched her own cosmetics brand and, more recently, her own program on NRK. She is also a merchant through the company Sophie Elise as, of which she is chairman of the board of directors and general manager. In 2021, she was listed with a net worth of NOK 1.6 million.

Isachsen has more than half a million followers on the Instagram social network.


Sofie Steen Isachsen, better known as Sophie Elise, was among the top earning influencers last year.

Sofie Steen Isachsen, better known as Sophie Elise, was among the top earning influencers last year. (Photo: Vidar Ruud/NTB)

“Millionaire Paradise”

Influencer, author and former Paradise Hotel participant Isabel Raad (28) had an estimated income of NOK 3.9 in 2021.

She grew up in Randeberg near Stavanger and became really famous when she participated in the reality show “Paradise Hotel” in 2015. Today, she has almost 350,000 followers on Instagram.


Isabel Raad is listed with an income of nearly four million NOK in 2021.

Isabel Raad is listed with an income of nearly four million crowns in 2021. (Photo: Espen Solli/TV 2/NTB)

Martine Lunde (26) also rose to prominence through ‘Paradise Hotel’, where she ran away with the win and the prize in 2017 after dropping the glass ball during the loyalty test.

Since then, she has appeared in TV series such as “Bloggers”, “Farmen Kjendis” and “Skal vi danse”, where she ended up in third place. She also finished fifth in the talent contest ‘Norway’s new megahit’ with the popular song ‘Fuckboy’. On Instagram, she has nearly 270,000 subscribers. In 2021, she had an estimated income of NOK 2.4 million.


Martine Lunde rose to prominence after appearing on the reality TV show

Martine Lunde became known after participating in the reality TV show “Paradise Hotel”. (Photo: Espen Solli/TV2/NTB)

Harm and Hegseth

The two VGTV profiles Vegard Harm (26) and Morten Hegseth (36) also each made their own income jumps in 2021.

Last year Morten Hegseth had a taxable income of NOK 6.4 million, more than tripling the previous year. The ‘Shall we dance’ judge is listed with almost zero wealth.

Vegard Harm had a taxable income of NOK 853,000 in 2021, but with listed assets of NOK 8.2 million, he tops the list that DN compiled, measured by assets.


Morten Hegseth and Vegard Harm.

Morten Hegseth and Vegard Harm. (Photo: Photo: Helene Kjaergaard/TV 2/NTB)

He’s no longer a poor student

Karen Elene Thorsen, who started with the Instagram username “fattig.student”, is listed with an estimated income of NOK 1.5 million in 2021. That’s more than double the previous year.

She is also listed with a fortune of NOK 671,000.

Since the Instagram user really took off, Thorsen has written and published his own cookbook and launched his own app in 2020. 2021 was the second time in the past two years that Thorsen had received an income from a million, having earned just under NOK 2.5 million in 2019.


Karen Elene Thorsen is behind the Instagram user

Karen Elene Thorsen is behind Instagram user “fattig.student”. (Photo: Naina Helen Jama/NTB)

Former professional footballer Mads Hansen (38) covered several years of multimillion earnings after hanging up his boots in 2018. The same year he released the monster hit ‘Sommerkarppen’ for which he won the Spellemann Prize in the song of the year category.

Hansen has since become a familiar face among Norwegians as a participant in ‘Spårtsklubben’ on VGTV, presenter of ‘The Farm’, ‘Ikke lov å le på hytta’ and for this year’s new TV 2 adventure ‘Forræder’.

Last year he had a taxable income of NOK 1.6 million. He has almost half a million followers on Instagram.


Mads Hansen has been a well-known TV face ever since he put his football boots on the shelf.

Mads Hansen has been a well-known TV face ever since he put his football boots on the shelf. (Photo: Bjørnar Morønning/NTB)

Flesvig and Niva

Comedian, actor and screenwriter Herman Flesvig (30) settled on Instagram where he became known for humorous parodies. He then made several shows with comedian Robert Stoltenberg, and since then his career has really taken off.

In 2019, together with Mikkel Niva, he launched the super popular podcast “Friminutt”. The same year, he gave voice to countless characters in the animated film “Rutete Ninja”.

This year he also won the prize with the hit “Førstegangsjenesten” which broke the audience record on NRK. Last year, Flesvig had a taxable income of NOK 1.3 million. The comedian has more than 600,000 followers on Instagram.

Mikkel Niva (34), who has hosted numerous television programs – including “Kvelden för vägen” – had an estimated income of NOK 1.1 million last year.(Terms)Copyright Dagens Næringsliv AS and/or our suppliers. We would like you to share our cases using links, which lead directly to our pages. Copying or other forms of use of all or part of the content may only take place with written permission or as permitted by law. For more terms see here.


Herman Flesvig and Mikkel Niva are known, among other things, thanks to the “Friminutt” podcast.

Herman Flesvig and Mikkel Niva are known, among other things, thanks to the “Friminutt” podcast. (Photo: Tore Meek/NTB)

These influences served better in 2021 – News from Norway