Blue Monday: today the most ‘Monday’ of the year (Calculations, advice and opinions, half

Today, January 16, 2023, the most ‘Monday’ of the year is back. Or ‘Blue Monday’. That is the saddest day among the 365 on the calendar. Or so it would be according to the calculations of Cliff Arnall, a psychologist at Cardiff University, who baptize the third Monday of January as the date that inexorably catapults us to reality, completely setting aside the Christmas holidays that would allow us to experience a muffled period , generally thanks to the holidays and the party atmosphere.

The third Monday of January, on the other hand, marks the end of the rest period, trinkets and so on. And, accompanied by the cold that generally characterizes the period, the expenses accumulated during the Christmas period and the dear old routine would lead to a state of melancholy and sadness.

Advice… always useful!

How to counter this malaise? Several ‘recipes’ served up via social media. The most popular are to indulge in some pampering, for example culinary, or emotional, like letting go of a hug to the people we care about. And again, dedicating time to ourselves like playing sports – a beneficial outlet – or embarking on an activity that we particularly like.

It might also help to say stop procrastinating. Continually putting off what you have to do, especially the first few days of the week, is bad for your mood. Addressing what you keep putting off is a great way to feel more fulfilled. It could also be useful to write a ‘wishlist’ of good intentions. Put your desires on paper to concentrate on realizing them without leaving room for sadness and dissatisfaction, but only for determination and positive thoughts.

It could also be useful to take care of the moment of rest, first taking care of yourself and your well-being. A hot bath, a relaxing herbal tea, reading a book and a comfortable room with the help of aromas, candles and relaxing pillow sprays facilitate sleep.

In short, the basic concept is to do ourselves some good, taking advantage of the recurrence as a pretext to pay some more attention to ourselves!

In this regard, we have also collected information in the past interviews (HERE THE VIDEO) to joke with the Bolognese and understand how this is lived Blue Monday in the shadow of the Two Towers.

Blue Monday and the bizarre calculation

Arnall’s unique mathematical operation – as he explained Today – took into account various variables, from the distance from the holidays, to the sense of guilt for the money spent during the Christmas holidays. In the detail of the formula shown, the ‘W’ represents the adverse and freezing weather conditions in winter, the ‘d’ represents the debt accumulated with Christmas expenses, ‘T’ and ‘Q’ are respectively the days passed from last Christmas and those starting from the failure of the previous year’s good intentions. M and Na would be the levels of motivation and the need to ‘do’, while D would be the variant relating to the day of the week, with Monday often being the most ‘hated’ day of all, because it marks the end of the weekend and the start of the working week. In addition to these variables, at least bizarre, the formula also took into account the distance from the past holidays and those that are yet to come. A series of factors that would have served Dr. Arnall to identify the day when human beings can only be down in the dumps.

CALCULATION BLUE MONDAY

Obviously this formula, presented as if it were the result of an in-depth scientific work, is nothing more than the parody of a physical law, which brings together different quantities which are also difficult to calculate. Cardiff University and the entire scientific community immediately distanced themselves from the bizarre Blue Monday theory, which instead found space on the web, where thousands of users, fascinated or perhaps influenced, recognize a glimmer of truth in the saddest day of the ‘year.

Marketing issue

In addition to being a not exactly demonstrable scientific theory, Blue Monday was also used for a marketing campaign in 2005, which has led many to think that its birth is exclusively due to advertising reasons. In fact, in 2005, Sky Travel, a British television channel specializing in travel, took advantage of the ‘sad Monday’. The viral marketing operation announced the existence of Blue Monday and gave the right solution to chase away the sadness. Guess which one? Obviously buy a ticket for a trip. Only a few years later, the doctor and science communicator Ben Goldacre revealed that the Sky Travel press release was submitted to various specialists, who were offered a reward in exchange for being able to use their name for the campaign. What many see as science was nothing more than a petty marketing operation, which aimed to instill in users a single thought: “We really need a nice trip right now”.

Blue Monday: today the most ‘Monday’ of the year (Calculations, advice and opinions, half-jokingly)