Heycar launches its e

heycar france

Almost a year after its introduction on the French market in December 2021, the multi-brand digital platform specializing in the sale of used cars for individuals is completing its hybrid model by now offering two purchasing paths, one directly in the dealership , the other 100% online.

In this week of the return of the French high mass of the (new) automobile, never before has the “automotive” subject presented so many complexities between the average price of new cars constantly rising – when the stock exists – and multiple upheavals. uses induced by ecological and energy changes.

Recent figures published by the Cetelem Observatory underline an implacable reality: 7 out of 10 European motorists believe that driving a car requires financial sacrifices, but 72% (75% in France) say they cannot do without it.

A major fear for them: that of no longer being able to move as they wish. In this context, the second-hand vehicle thus confirms its status as a sustainable market, driven in particular by the digitization of the sector.

Buying your used vehicle 100% online is now possible with Heycar

At the crossroads of two worlds, combining digital and physical networks, the heycar platform offers a unique service on its market: the online choice of used vehicles from major manufacturer brands, offered by a network of 2,200 approved and selected dealers, vehicle quality assurance.

Of the 79,000 offered on its site, more than 1,000 UV are now available for purchase 100% online, 3,000 by the end of the year.

The ambition of the brand remains identical to that which presided over its creation: to offer the best of second-hand goods and the best of the shopping experience – all adapted to the new needs of consumers in search of fluidity, quality and reinsurance (Harris poll figures for heycar from November 21, attached).

Three possibilities are now available to the future buyer once he has found the expected model:

  • make an appointment at the dealership without reservation,
  • reserve the vehicle via the platform to try it out in the dealership and finalize the purchase on site,
  • or buy it entirely online, from research to payment, with free home delivery possible.

We are very proud to announce the launch of our merchant site, which adds the final stone to the model that has proven itself elsewhere in Europe.
As in previous markets, our long-term goal in France is to provide users with a multi-service platform beyond vehicle selection and purchase, which includes all dealer services (financing, warranty, etc.) , while providing online sales functions for our dealers.
We believe that everyone should be able to buy a car in the way that suits them best, we know it’s an important stage in life.
It is this journey that excites us and this evolution is the best demonstration of our commitment to offer our customers in France a completely new shopping experience.

Mathias Hioco – CEO heycar France

And if the automotive revolution of the year was not what you expected?

A highlight of the old school of the automobile, offbeat and light launch: in a digital film shot in a parody way and signed by the Belle agency, heycar dares to divert the codes of the sector and the spectacular announcements of the no less spectacular concept cars.

The Pitch? In a dark decor, a tarpaulin shape with aggressive lines.
Close-ups on lines, materials, details. A well-fitted carbon body? The latest gem of technology developed by the best automotive engineers in the world? The highly design future of the automobile?
No, just a sofa. Because yes, innovation is sometimes just a matter of simplicity, and it is now possible to access the best of used cars from home!

The French no longer want an experience of buying second-hand vehicles that is degraded compared to new. At heycar, we strive to raise the standards of service to create a truly enjoyable experience. It is to give substance to this promise of practicality made possible by digital technology that we have developed this activation

Mathias Hioco – CEO heycar France

Heycar launches its e-Commerce platform