No, Casio did not tweet about the Shakira

If you only have a few seconds, read these lines:

  • Posts circulate on Facebook about alleged tweets about the singer and the former soccer player from accounts that appear with the logo and name of the Japanese watch manufacturer.
  • The former couple (2010-2022) was a trend in networks, after last January 11 Shakira presented a song with the Argentine DJ Bizarrap, with lyrics intended for Piqué.
  • Days later, an alleged statement from the company circulated, in which they thank the former defender of the Spanish team for the “free marketing”, which is also false.

User posts circulate on Facebook with screenshots of tweets that allegedly belong to the account of the Japanese electronics company Casio, with allusions to the Colombian singer Shakira and the former Spanish soccer player Gerard Piquéafter the artist presented a musical theme with the Argentine DJ Bizarrap, with lyrics intended for the former Barcelona defender, who was her partner between 2010 and 2022. The tweets are false: they are parody accounts.

On Facebook the posts had been shared some 8,000 times (see here Y here), according to data from the social network itself, and On twitter just one of the many satirical tweets had 67 thousand retweets and 544 thousand “likes”.

also circulates a alleged statement from Casio dated January 14, in which the watchmaker thanks the former footballer for “the free marketing”, which is also false: the company itself, through an account in Spanish, clarified that accounts are appearing on social networks “pretending to be an official CASIO medium”, recalled “the importance of verifying the sources of information” and stressed that “no statement or message published on these accounts is official”, citing “@CasioTeam” , “@CasioOficial” and “@Casio_Oficial”.

The last of the accounts appears on Twitter as a non-existent account but the first 2 are active and in the biography of both it is clarified that they are “parody” accounts.

What does Casio have to do with Shakira and Piqué?

After last January 11, after the launch of the theme of the Colombian singer with the Argentine DJwhose video clip had almost 130 million views on YouTube at the close of publication, “Shakira” and “Casio”, among other terms, were global trend on Twitteraccording to the Trendinalia site.

The Spanish content verification outlet Maldita collected misinformation that arose and referred to the false statement from Casio, which circulated after the former soccer player announced an agreement with Casio during a broadcast of the Kings Leaguea league created by Piqué and the streamer Ibai Llanos that is broadcast on Twitch. The agreement refers to one of the phrases in the Shakira and Bizarrap song that says: “You traded a Rolex for a Casio.”

In addition to Casio’s denial in one of its official Twitter accounts, in the official website of the Japanese company there is no link or reference to “@CasioTeam” as the brand’s official Twitter account and from Casio Spain they assured Maldita that, although it uses the image of the brand and despite its name, it is not the official Casio account. There is also no reference to the statement in the news section of the web.

Satire as misinformation

In certain cases, satire can generate misinformation. The American organization First Draft, dedicated to “raising awareness and addressing the challenges of trust and truth in the digital age”, identifies to humor and parody when they are taken out of context as a type of content that generates misinformation, that does not, at first glance, have the intent to cause harm, but does have the potential to deceive.

Misinformation may not be intentional, and that is why context is very important in humor. Since First Draft indicate that, sometimes, on social networks, the first ones to interact with this satire capture it for what it is, but as the content is shared and goes viral, the connection with the original sender is lost and distance is taken from the initial meaning of the messageby transforming into screenshots or memes.

That is to say, It may happen that in social networks the frameworks used to understand a message are missing, and thus satire can contribute to generating misinformationalthough that is not the initial purpose of its publication.

What it states Claire Wardle, co-founder of First Draft and professor of Brown University of Public Health, satire can be used strategically to spread rumors and avoid fact checks because any criticism can be dismissed with the excuse that it was not taken seriously. In short, humor can be used as a justification for false or inaccurate content.

No, Casio did not tweet about the Shakira-Piqué relationship: they are parody accounts