If you only have a few seconds, read these lines about the disinformation campaign used during the release of Shakira’s song about Piqué:
- In the case of the Japanese electronics company Casio, we found fake tweets from “parody accounts”.
- False press releases and montages of covers also arose, such as that of the best-known magazine of the gossip in Spain, Hello!
- They also manipulated the audio of a video to make it appear that Piqué was listening to a fragment of Shakira’s song on his cell phone, when in fact the video had been published before the release of the song.
The collaboration between Colombian singer Shakira and Argentine producer Bizarrap It has revolutionized social networks, but the great musical success has not escaped misinformation. We explain 6 disinforming techniques that we have detected in factchecked and that they have caused some of these falsehoods to circulate throughout the Spanish-speaking world during the first month of 2023. We tell you so that you can also learn to detect them.
Technique 1: the alleged accounts that gave their opinion on Shakira’s song for Piqué
User posts circulate on Facebook (see here Y here) with screenshots of tweets that supposedly belong to the account of the Japanese electronics company Casio, with allusions to the Colombian singer Shakira and the former Spanish soccer player Gerard Piqué, after the artist presented a musical theme with the DJ Argentinian Bizarrap, with lyrics dedicated to the former Barcelona defender, who was his partner between 2010 and 2022.
But the tweets are fake: were disseminated from “parody accounts”that generate satirical or humorous content.
In certain cases, satire can generate misinformation. The organization First Draftdedicated to “raising awareness and addressing the challenges of trust and truth in the digital age”, identifies to humor and parody when they are taken out of context as a type of content that generates misinformation, which does not, at first glance, have the intention of causing harm, but does have the potential to deceive.
He explains that on social networks the first to interact with this satire capture it for what it is, but as the content is shared and goes viral, the connection with the original sender is lost and distance is taken from the initial meaning of the message, by transforming on screenshots or memes.
After all this misinformation about Casio went viral, an alleged statement from the company has begun to circulate on social networks in which the brand would thank the former soccer player for “free marketing”, but, assuring the following: “We chose to be neutral ”.
In the text they added that “Casio distances itself” from any sponsorship agreement with Piqué.
But it’s false: the account that published the statement is not an official Casio account either, as the company has assured on his official Twitter profile.
Technique 3: manipulate the audio of a video
It has been shared on social networks a video in which you can see the former FC Barcelona player and businessman Piqué supposedly reacting, during a Kings League broadcast, to theThe last song of his ex-partner, Shakira, together with Bizarrap.
In the images it looks as if Piqué reproduced a fragment of the theme during a Kings League broadcast and assured that “this” would have “endured it for 15 years”.
But it is false: it is an edited video and in the original broadcastwhich took place before the release of the song, Piqué plays audio from another person, unrelated to the singer.
Technique 4: false covers of the traditional press
A resource widely used by misinformers is the manipulation of traditional and recognized media covers to try to deceive you as if they were real.
same as in this manipulation of Time magazine cheated on Zelensky, in this case they have resorted to the best-known magazine of the gossip press in Spain, Hello! The manipulated cover reads:
“Exclusive. Shakira registers her children with RCD Espanyol. The revenge of the Colombian singer becomes effective ”, hinting that Shakira would have made her sons members of the rival club of Barça in Catalonia, in which Piqué played most of her career.
There is no trace of this cover on the official website of the medium. Also, the number of the second week of January it was published on the 11th and Shakira and Piqué did not appear in it, but Tamara Falcó and Íñigo Onieva.
Technique 5: Falsely identify someone in an image
Another of the recurring techniques of misinformers is to attribute a false identity to someone little known in an image. An example of this are the associations of the QAnon conspiracy theories that are made with images of Barack Obama and George Clooney with a girl who they say would be the victim of a pedophile ring when in reality she is… his niece.
After the premiere of the collaboration between Shakira and the Argentine producer Bizarrapsocial networks have also been filled with comments (such as East either East) that ensure that Gerard Piqué’s partner, Clara Chía, appeared behind the footballer during a broadcast of the streamer Ibai Llanos in 2021, before Shakira and Piqué they will announce their breakup.
But It is not true: the person who appeared in the stream is not Clara Chía but Anna Tormo Mampelthe digital manager of Kosmosa company founded and directed by Piqué.
Technique 6: fake montages of tweets and Twitter accounts
Putting something into someone’s mouth that they have not said: that is what this disinformation technique that generates a screenshot of someone’s Twitter account with a message that they have never actually posted is intended.
One day before the song saw the light on the Bizarrap channel on YouTubewent viral on social media a capture of an alleged publication of ex-soccer player Gerard Piqué according to which he would have written: “We will have to react live”, in reference to the collaboration between Shakira and the Argentine producer.
But it was misinformationthe capture comes from an account that defines itself as a “parody” profile and there is no trace of this comment either in Piqué’s social networks or in internet archives.
It is not the only manipulation of the ex-soccer player’s Twitter that has been made as a result of Shakira’s song: a TikTok post which has exceeded 11 million views in just 24 hours, ensures that Piqué changed the description of his Twitter account to answer the singer: “Gerard Piqué is well known for his way of answering and he changed his description on Twitter and put “You got your song, so what? At least it stings you already, pi-que-eeee “(sic.)”.
Other misinformation: there is no trace of this alleged change in the versions of the footballer’s profile archived on the Internet. Also, the supposed answer contains misspellings.
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