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Pandora’s box or the medium is the message

by Donna Dunlap
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In the same way that great inventions such as radio, television or the internet were born empty of content, this is how empty Pandora’s box was, no matter how much they say that, when it was opened, all the evils that afflict humanity came out, remaining in inside only hope. And since then, we’ve really … Read more

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Categories Characters Tags box, medium, message, Pandoras

DNVB: the store, a medium for recruiting customers

by Harold Wade
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Consumers need more than ever to escape, dream and live a unique story. Let us also distinguish here the concept of “Story telling” (the story is told by a brand to an infantilized customer / spectator) and that of “Story living” (the brand offers to share a journey, a moment, with a customer actor of … Read more

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Categories Characters Tags customers, DNVB, medium, recruiting, store
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