Trademark protection and the principle of secondary meaning

The brand name, you know, is a visiting card for the company and its products. The brand should be able to create, in the consumer’s mind, that unique link between distinctive sign, producer and product; that is, it should be capable, once pronounced, of evoking the image (so to speak) of a product and that … Read more

Secondary residences: fed up with locals

Sn the front of this real estate agency in Piriac-sur-Mer (Loire-Atlantique), the photo of a beautiful stone house is crossed out with the “sold immediately” banner. Translation by Yannick Fleury? “That means she left in one day,” says the property seller. And it’s like that almost every time. “I have to redo my window every … Read more