Demonstrations against the pension reform: the ingredients of a social explosion to come

Reading time: 6 mins How long does it take for a form of collective expression to become empty of its meaning, to become a parody of itself, a simulacrum? Do social rites have an expiration date? It was said to be obsolete, the good old demonstration, with its slogans shouted at the megaphone, its banners … Read more

Parodies of Shakira’s song, a joke that could be expensive for ‘influencers’ and other users of social networks?

The release of Shakira’s new song in collaboration with the composer and DJ Bizarrap became an explosive phenomenon on digital platforms. The topic BZRP Music Sessions #53surprised millions of netizens in the world by having a letter loaded with darts against Gerard Piqué and Clara Chía. Despite the fact that the musical work was released … Read more

War in the time of social media: the Guarantor for the protection of children

The war in Ukraine confirms the old adage of a great Athenian playwright of the fifth century BC. We are talking about Aeschylus. The author states that during an armed conflict the first great victim is the truth. And how can you blame him? It is difficult to understand what the real trend of hostilities … Read more

Communication 101 | We needed Fiorello, Jovanotti and Renzi to make us understand that nobody wants to acculturate on social networks

Sometimes I don’t know if it’s me or reality that is monothematic. In this period, for example, it seems to me that the news only offers me events that evoke a film from forty-six years ago, “Berlinguer I love you”. In that film there, the guy from the Unit party stopped the bingo with the … Read more

Kindai X Orès: Mastery from A to Z of brands speaking out on social media

Founded in 2013, Kindai is an agency specializing in social media strategy, influence and brand activation. The agency was born with the idea of ​​being able to create sustainable and creative Social Media Strategies for brands, always one step ahead. Today, Kindai opens a new page in its history by integrating the creative agency Orès. … Read more

A psycho comes to TikTok: why is the social network of generation Z obsessed with ‘American Psycho’?

Since the appearance of American Psychothe controversial novel published in 1991 by Bret Easton Ellis and, especially, after the premiere in 2000 of the film of the same title, directed by Mary Harron and with the protagonist in the skin of Christian baleIt seems that the character of Patrick Bateman has always been present, in … Read more

Elections 2023: the campaign in Quito turns to social networks with dances and challenges

This January 8, 2023 ended the first week of the campaign with a view to sectional elections to choose mayors, prefects, councilors and advisors for Citizen Participation. Politicians promote themselves through spots in television and radiobillboards in public space, and viral videos on social media. In this last space, each candidate has defined their own … Read more

A psychopath on TikTok: why is the social network of generation Z obsessed with ‘American Psycho’?

Since the appearance of American Psychothe controversial novel published in 1991 by Bret Easton Ellis and, especially, after the premiere in 2000 of the film of the same title, directed by Mary Harron and with the protagonist in the skin of Christian baleIt seems that the character of Patrick Bateman has always been present, in … Read more

Caltanissetta, Mayor Gambino’s 2022 budget: “8 million for the Xirbi exhibition center, strategic development of the city. On social media, serial haters”

CALTANISSETTA – He spoke non-stop for over an hour, touching on various topics, alternating smiles, emotion, pride, satisfaction, disappointment. A raging river even though she started by saying “I have written in ink on these papers some of the things we have done. Not all . Because when you do things then you have to … Read more